Rockingdeals specializes in bulk trading of excess inventory, open-boxed inventory, re-commerce products, and refurbished products. Rocking Deals has over 18 categories of Stock Keeping Units (SKU), which include electrical appliances (Syska, Havells, LG, Panasonic, Usha, Crompton, Luminous, Phillips, etc.), apparel & footwear (Zara, Nike, Campus, etc.), speakers (Boat, JBL, Gizmore), mobiles and mobile accessories (Lenovo, Boat, Gizmore, etc.), and various other products. These products are obtained from e-commerce vendors of platforms like Snapdeal (Juscorp), affiliates of Flipkart and Amazon, companies like GO Auto, Salora International, Zazz Technology Connect Private Limited, and dealers & distributors like Matrix Housewares, Raj Agency, Sudhi Enterprises, etc.
IPO Review
| Parameters | Score (0-5) | Comments |
|---|---|---|
| Promotors/Sr. Management & Work Ethics | 3 | Well experienced promotors. A few open tax proceedings and open criminal cases, as per the RHP. |
| Company Financials | 2 | Well-experienced promotors. A few open tax proceedings and open criminal cases, as per the RHP. |
| Segment Growth Opportunity | 3 | No moat and highly competitive business, so doesn’t enjoy high margin. Moderate growth is expected for the sector. |
| Asking Valuation (compared with Peers) | 2 | Asking PE is ~51x, peers in the range of ~45-17x. Considering the financials, the asking valuation seems to be on the higher side. |
| Lead Manager’s past performance | 5 | Avg 46% listing day gain for past 15 IPOs. |
| Consolidated Score | 2.9 |
Disclaimer – This is not an investment advice. Nobody has paid us to write this review. This analysis is for education purposes only.
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